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Amazon.co.uk has released a mobile application for iPhone – Amazon Mobile UK. This application allows users to search, shop, compare prices, read reviews, and make purchases on Amazon Web site. Existing customers will have full access to their existing baskets, wish lists, payment and delivery options, order history, 1-click Settings, and Prime membership benefits. All purchases are routed through Amazon’s secure servers just as on the Web and all prices are in Pounds Sterling. An experimental feature called Amazon Remembers in the application allows you to use the camera on your iPhone to create visual lists of things you want to remember. The photos that you take from the application are stored on both the Amazon mobile application and the Amazon.co.uk Web site. If the item you want to remember is a product, Amazon remembers will even try to find a product similar to your photo for sale on the Web. If Amazon finds the product, they will send you an e-mail alert and post the result along with the photo.
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